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Sales & Marketing Leadership Recruitment — TopHeads

AI-matched recruitment for revenue leadership — CRO, VP Sales, CMO, demand generation, product marketing and enterprise sales. Matched on motion, deal size and market, not on buzzwords.

Revenue hiring is where pattern-matching on pedigree does the most damage. The variable that actually predicts whether a sales or marketing leader will succeed is the motion they have run — enterprise field sales with a long committee-driven cycle, product-led self-serve, channel, or transactional inside sales — together with the deal size and the market they ran it in. Those four facts are rarely on a résumé in plain sight, and a candidate who was excellent at one motion is frequently ineffective at another. TopHeads reads for the motion and states it in the match rationale, which turns a hiring conversation about brand names into one about mechanics.

The same discipline applies on the marketing side, where the title is even less informative. A CMO who built a demand generation engine against a quantified pipeline target, one who ran brand and communications for a consumer business, and one whose centre of gravity is product marketing are three different professionals sharing a title. Matching that reasons about the substance of the work distinguishes them; keyword screening does not, which is why so many marketing searches produce a shortlist that is uniformly senior and uniformly wrong.

For candidates, the useful consequence is that a strong record in a less fashionable segment stops being invisible. Someone who has quietly built a durable enterprise business in an unglamorous vertical carries directly transferable skill into a better-known company, and a system that reasons rather than filters is able to make that argument on their behalf.